Udderly Ridiculous Ice Cream

Ice Cream SO good… it’s Ridiculous.

Inspired by the goats and goat milk produced on Cheryl & Greg Haskett’s farm, we brought this new brand to life by collaborating closely with them and really embracing their connection to nature, real food and their spirit of giving back. The new branding and package design has enabled Udderly to carve out space in a highly competitive category, helping the brand own a relevant part of Canada’s food culture, while also translating the product into an immersive experience - see Udderly Ridiculous Farm Life. Udderly Ridiculous is disrupting the look and feel of both dessert culture and the locally-grown convention by changing the way we view indulgence and its origins.

“Thanks, Terri for picking such great partners. You, and the partners you are working with, have been incredible. It makes a huge difference to work with people who give that little bit extra.”

~ Cheryl Haskett, CEO Udderly Ridiculous

Client - Udderly Ridiculous

Sector - Frozen Food, Dairy, Dessert

Expertise - Brand strategy, Packaging, Visual identity, Web

Awards, News - Retail Council of Canada Best New Product, The Royal Judge’s Choice, LCBO Food & Drink Summer 2021 - https://lcbofoodanddrink.cld.bz/FD-Summer2021/34/, Featured on Breakfast Television

To find out more about our work with Udderly Ridiculous or any of our other brands, get in touch…