creative support that goes beyond designing a logo, a brochure or a website.

Building a strong brand takes more than just great design—it requires strategy, consistency, and a deep understanding of your audience. From brand strategy to compelling creative and cohesive design systems across multiple channels and markets, I help businesses bring their vision to life. Whether you're launching a new brand, evolving an existing one, or maintaining consistency across platforms, I provide the expertise and creative solutions to make it happen.

With 25 years of combined experience in brand-building, strategy, and design, I’ve seen firsthand the challenges organizations face in pushing their branding initiatives forward. From large retailers to challenger brands and ambitious start-ups, I apply proven branding fundamentals with fresh, innovative thinking to create meaningful connections and lasting impact. No matter where you are in your brand journey, I’m here to help you navigate the process with clarity and creativity.

Sound like I could help your business take a leap forward? Hit the button to start a conversation.

Hi! I’m Terri and I’m going to be your partner in creating the brand assets your business needs to thrive.

A multi-disciplined brand designer with a background in CPG design, I have close to 25 years experience in the creative, branding and packaging design fields. I've worked for a variety of independent creative studios, in-house for a large Canadian retailer and have spent the last 15 years managing my own studio.

Much of my early learning in design and branding comes from working in agencies and creative studios as part of a greater team. and I now apply this team approach to my client relationships. I truly value working with a variety of individuals to reach a common goal. 

I know how overwhelming running a business can be—and that’s why I’m here. When we work together, you’re not just hiring a designer. You’re gaining a partner who’s as invested in your success as you are.

When we work together, you’re not just hiring a designer–you’re gaining a partner who’s as invested in your success as you are.

When we work together, you’re not just hiring a designer–you’re gaining a partner who’s as invested in your success as you are.

What it’s like to work with me

  • First things well, first.

    Every creative decision I make is rooted in strategy.

    From your brand visuals, to your website layout to your packaging identity - everything is connected to this strategy.

    We’ll aim to connect with your ideal client while also helping you achieve your creative needs + branding goals.

  • Great design isn’t just about aesthetics—

    it’s about solving problems and creating meaningful connections. I develop strategic concepts that align with your vision, refining them into thoughtful, effective designs. Collaboration is key, and I work closely with you to ensure every detail feels right, from the big picture to the smallest elements.

  • A mix of strategy and intuition

    Design is more than just a process—it’s about capturing the essence of your business and bringing it to life in a way that feels authentic. I use a mix of strategy and intuition to shape designs that align with your goals + vision. Trusting the process, staying open to exploration, together we’ll create something that’s amazing, unique and right for your brand.

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