Waterloo Wellington Fundraising Executive (WFRE) is a long standing organization in the region of Waterloo, and they approached me to support on a much overdue branding and website refresh.

Key branding updates include an interwoven circular motif, which represents WFRE’s key tenants of collaboration, interconnectedness, and unity. A perky serif font balances the professionalism with approachability while a fresh palette of blue & green tones reflects growth, renewal, and vitality.

The new brand encapsulates WFRE’s vision to foster a network of influential fundraising leaders while embodying its commitment to innovation and collaboration. These brand attributes infomed the design aesthetic of WFRE’s new website which is clean, fresh, welcoming and offers a consistent look and feel that works now and well into the future.

“Many thanks to Terri for helping us shape our vision for the future - we are excited to continue with refreshed branding, website and communications.” ~ WFRE Board