Harriston Packing Company

Family, Quality, Tradition.

The backstory on this family business offered countless clues and insights for a branding update on this gem of a local business. We brought this new brand to life by really embracing the family’s connection to their history, as well as, the quality and traditions begun by their father some 50 years earlier.

The new branding, website and packaging design has enabled Harriston Packing Co. to grow their footprint in highly competitive category. A new identity helps the brand own a relevant part of Ontario’s farm-to-table culture while also providing opportunity for growth with the addition of numerous product lines, an online store and even a new smokehouse production facility.

“Terri’s help was invaluable in designing our new branding, our website, product labels and sales forms with a keen eye for design and an extensive knowledge of the regulatory requirements for food packaging. We regularly receive compliments on our new logo and label designs! Hobson strategy|design is a great choice to create or improve upon your existing brand.”

~ Mark Oelschlägel, Owner - Harriston Packing Co.

Client - Harriston Packing Co.

Sector - Butcher, Fresh, Frozen and Deli Meats

Expertise - Brand strategy, Brand design, Packaging, Visual identity, Web

Awards, News - Recipient of Innovation Guelph’s Fuel Injection Program, Renowned product lines - Harriston Signature Smoked Chops and Famous Pork Schnitzel

To find out more about our work with Harriston Packing Co. or any of our other brands, get in touch…