The Importance of Storytelling & How it affects Choices

A resurgence of nationalism is impacting various aspects of our lives, including our food choices. If you're located on the north side of the Canada-US border, you may have noticed a lot of grocery shoppers wearing their reading glasses to see the fine print and country of origin. Consumers are increasingly interested in knowing where their food comes from and are actively seeking out locally sourced options in a desire to support local farmers and the national economy. While these actions can boost local economies and preserve cultural identity, they can also lead to protectionist measures that limit consumer choice and hinder international trade…

Shared with gratitude from our friends at Nourish Food Marketing… https://www.nourish.marketing/news/the-rise-of-nationalism-how-it-impacts-food-choices-and-the-importance-of-storytelling