crafting brands

TURNING IDEAS INTO BRANDS THAT BUILD RELATIONSHIPS, CONNECT DEEPLY, AND DELIVER RESULTS.

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A woman with a gold watch and ring sitting at a table, holding a pen and looking at a document. There are color swatches and a spiral notebook on the table.

you’ve got big ideas…

I’M HERE TO HELP BRING THEM TO LIFE.

Are you a thriving CPG founder, a challenger brand pushing boundaries, or a start-up just finding your footing? If any of these sound like you—I’m here to help. I tailor my services to meet your unique needs by combining proven branding principles with fresh, innovative thinking. I’ll help you build a brand that doesn’t just look good — it’ll drive results.

Whether you’re starting from the ground up, refining your strategy, or needing cohesive design systems that connect across every touchpoint, I’ve got you covered.

let’s create something amazing together...

contact me to get started....

WITH CLIENTS FEATURED IN…

The Loblaw logo with a stylized white and black graphic of a tree or plant within a square icon, and the word 'Loblaw' in bold white letters on a black background.
Black and white Amazon logo with lowercase text and a curved arrow underneath.
Whole Foods Market logo on a white circular background.
Concentric black and white circles pattern.
Black background with white text reading "Psychology Today."
Costco Wholesale logo in black and white.
  • Two people working on logo design sketches and printed logo samples on a table.

    BRANDING + LOGO DESIGN

    You deserve a unique, cohesive, recognizable brand that captures the essence of your business. From your logo to colour palette to fonts, I’ll craft a bespoke collection of visual assets that reflects your brand’s values and speaks directly to your target audience.

  • Multiple electronic devices displaying a website for Equilibria Psychological Health, including a desktop computer, a tablet, and a laptop, set against a beach background.

    WEBSITE DESIGN

    I offer a brand-centric approach to creating a website that looks beautiful and works hard behind the scenes. You get a custom Squarespace website that blends high-quality design with sound strategy. I’ll craft a website that works for you now and in the future.

  • A person holding a box of Made Good Morning organic baked oat cups in berry vanilla flavor, next to a reusable tumbler and a pair of glasses.

    CPG PACKAGE + LABEL DESIGN

    Crafting packaging that jumps off the shelf and into consumers baskets (and meets gov’t regulations) – I know the ins and outs of getting it done. Label Design, Line Extension, Production, Print-ready Artwork, Translation, CFIA Implementation - you name it, I”ll help you achieve your goals.

  • A person's hand holding a blue pen, writing or drawing on papers with sketches or diagrams, on a wooden table with a white mug and a notebook nearby.

    BESPOKE CREATIVE SERVICES

    None of these other services fit your needs? No problem! At its core, creativity is really all about problem solving. So, if you have a creative challenge but aren’t sure where to start, let’s talk. I’ll help you clarify your needs, come up with an approach and craft the visuals you need to support your business goals.

FIND OUT WHICH SERVICE SUITS YOUR NEEDS

i partner with you

Building creative assets that are bespoke, sustainable and truly meaningful.

→ I’ll help you pinpoint purpose, timelines, budget.

→ I guide you in finding strong creative solutions.

→ I create the visuals you’ll come to rely upon.

Portrait of a smiling man with short brown hair and a beard, wearing a black suit jacket, maroon shirt, and plaid tie, against a plain light background.

  • About five years ago, I was referred to her and I knew immediately I wanted her on our team. Terri took my vision for a logo and transformed it into a brand we are proud to use and receive compliments daily on the logo, product packaging, and print materials.
    More recently, I asked her to rebrand my own business. The process was a lot of fun. The final brand is clean, modern, and meaningful, and I could not be happier with the result.

    I would highly recommend working with Terri.

Bruce Sargent - @Farm Boy Productions + Sargent Family Dairy

CLIENT FEEDBACK

Logo for Harris Ton Packing Co. with a bull's head, surrounded by red, black, and white design, on a chalkboard background.

  • with a keen eye for design and an extensive knowledge of regulatory requirements for food packaging. We regularly receive compliments on our new logo and labels!”

Mark Oelschlägel @Harriston Packing Company

A woman with blonde hair leaning against a wall outside, wearing a black blazer over a white dress with a floral belt. There are windows behind her and her right hand is in her pocket. The text in the bottom right corner says "JACQUELINE WATTY | CONSULTING."
Meghan Sullivan

  • Terri consistently delivers creative, professional results and makes the entire process seamless. I highly recommend Hobson Strategy Design to anyone looking for exceptional service and design expertise. “

Meghan Sullivan @Tillsonburg Custom Foods

  • I have worked with Terri to create my own brand and even had a refresh last year. Outside of my own brand, Terri created the new web page and branding for Waterloo Wellington Fundraising Executives. She was able to work with several voices to bring the brand to life from its original brand in1995! Thank you Terri. You are all trusted partner and great talent.

Jacqueline Watty - Founder @ JWC | Philanthropic Leader

A woman with shoulder-length blonde hair and a necklace, smiling in a black and white photo.

  • for my companies for years. She is bright, creative and results focused. She has been a huge help with overall brand strategy and creation of websites, logos and marketing materials. With Terri the job gets done well and on time!”

KellyAnn McKnight - @StoneRidge Consulting + The Resilience Way™

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START YOUR "BRAND NEW" JOURNEY TODAY

Learn how I can support your design + branding goals…