crafting brands
TURNING IDEAS INTO BRANDS THAT BUILD RELATIONSHIPS, CONNECT DEEPLY, AND DELIVER RESULTS.
you’ve got big ideas…
I’M HERE TO HELP BRING THEM TO LIFE.
Are you a thriving CPG founder, a challenger brand pushing boundaries, or a start-up just finding your footing? If any of these sound like you—I’m here to help. I tailor my services to meet your unique needs by combining proven branding principles with fresh, innovative thinking. I’ll help you build a brand that doesn’t just look good — it’ll drive results.
Whether you’re starting from the ground up, refining your strategy, or needing cohesive design systems that connect across every touchpoint, I’ve got you covered.
let’s create something amazing together...
WITH CLIENTS FEATURED IN…
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BRANDING + LOGO DESIGN
You deserve a unique, cohesive, recognizable brand that captures the essence of your business. From your logo to colour palette to fonts, I’ll craft a bespoke collection of visual assets that reflects your brand’s values and speaks directly to your target audience.
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WEBSITE DESIGN
I offer a brand-centric approach to creating a website that looks beautiful and works hard behind the scenes. You get a custom Squarespace website that blends high-quality design with sound strategy. I’ll craft a website that works for you now and in the future.
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CPG PACKAGE + LABEL DESIGN
Crafting packaging that jumps off the shelf and into consumers baskets (and meets gov’t regulations) – I know the ins and outs of getting it done. Label Design, Line Extension, Production, Print-ready Artwork, Translation, CFIA Implementation - you name it, I”ll help you achieve your goals.
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BESPOKE CREATIVE SERVICES
None of these other services fit your needs? No problem! At its core, creativity is really all about problem solving. So, if you have a creative challenge but aren’t sure where to start, let’s talk. I’ll help you clarify your needs, come up with an approach and craft the visuals you need to support your business goals.
i partner with you
Building creative assets that are bespoke, sustainable and truly meaningful.
→ I’ll help you pinpoint purpose, timelines, budget.
→ I guide you in finding strong creative solutions.
→ I create the visuals you’ll come to rely upon.
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About five years ago, I was referred to her and I knew immediately I wanted her on our team. Terri took my vision for a logo and transformed it into a brand we are proud to use and receive compliments daily on the logo, product packaging, and print materials.
More recently, I asked her to rebrand my own business. The process was a lot of fun. The final brand is clean, modern, and meaningful, and I could not be happier with the result.
I would highly recommend working with Terri.
Bruce Sargent - @Farm Boy Productions + Sargent Family Dairy
CLIENT FEEDBACK
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with a keen eye for design and an extensive knowledge of regulatory requirements for food packaging. We regularly receive compliments on our new logo and labels!”
Mark Oelschlägel @Harriston Packing Company
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Terri consistently delivers creative, professional results and makes the entire process seamless. I highly recommend Hobson Strategy Design to anyone looking for exceptional service and design expertise. “
Meghan Sullivan @Tillsonburg Custom Foods
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I have worked with Terri to create my own brand and even had a refresh last year. Outside of my own brand, Terri created the new web page and branding for Waterloo Wellington Fundraising Executives. She was able to work with several voices to bring the brand to life from its original brand in1995! Thank you Terri. You are all trusted partner and great talent.
Jacqueline Watty - Founder @ JWC | Philanthropic Leader
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for my companies for years. She is bright, creative and results focused. She has been a huge help with overall brand strategy and creation of websites, logos and marketing materials. With Terri the job gets done well and on time!”
KellyAnn McKnight - @StoneRidge Consulting + The Resilience Way™
find out more
Learn how I can support your design + branding goals…